Episode #026 – Interview with Alex Boyd, founder of Cocktail Crate

Interview with Alex Boyd, Founder of Cocktail Crate

On this episode we interview Alex Boyd, founder of Cocktail Crate. Typically, we’d give a big thumbs down to any pre-made mixer. Hear more about Cocktail Crate and what we think.

What motivates you, generally?

I want to spend my time making something that I can be proud of and stand behind. Since I love cooking and cocktails, that lead to Cocktail Crate

What motivates you to get into the industry with Cocktail Crate?

The packaged food world generally and craft mixers specifically are at a very exciting moment. Interest in healthy, organic, clean ingredients has spread well beyond health food stores and the people who traditionally shop at them and it has gone mainstream. And with Cocktail Crate, we are leading the creation of a whole new category, craft mixers. I think building a new, delicious category is super fun and interesting as I have a chance to influence the way the whole category grows.

What’s the first cocktail you remember really enjoying?

Cocktail CrateI was at the original Milk and Honey in NYC and asked for “something with vermouth” saying I had not had anything good yet with vermouth. (This was before I got into Manhattans and Martinis). The bartender gave me a Trinity Cocktail – featuring two kinds of vermouth – and it was incredible.

What do you like to make most at home?

If not a Cocktail Crate drink, Martinis and Last Words. Also, Daiquiris all day.

What would you suggest reading or watching to a new home bartender? What skills should they pick up?

How to make a basic sour. You can get pretty far with that. Gary Regan’s Joy of Mixology.

What’s your favorite/least favorite cocktail(s)?

I generally like more complex drinks and dislike drinks that are super sweet

What cocktail trend(s) do you love/hate?

Spice is good, barrel aging is overrated

If you have one (or a few), what would say is your ‘signature drink’?

Sriracha Margarita – it’s my favorite one I’ve made up

Can you share with us one of your favorite toasts?

To good friends, cheers!

or

To simple syrup!

Speaking Easy Cocktail Crate Recipes

Mezcal Rye Spiced Old FashionedMezcal Rye Spiced Old Fashion

Method: Combine .5oz Mezcal, 1.5oz Rye Whiskey, and .5oz Cocktail Crate Spiced Old Fashioned Craft Mixer in a mixing glass with ice. Stir well and strain into a rocks glass with a large ice-cube. Garnish with an orange peel.

 Cocktail Crate Honey Caraway DaiquiriHoney Caraway Daiquiri

Method: Combine 2oz white rum, 1oz Cocktail Crate Ginger Bee Mixer, 1oz fresh lime juice, and 2tsp Aquavit into a cocktail shaker with plenty of ice. Shake well. Strain into a glass and garnish with a lime.

Where to connect with Alex Boyd and Cocktail Cratecocktail crate

Website

Instagram

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